About Us

Formed in 2011, SAS & Company has brought together a wide range of skills and expertise, along with an unquestionable passion for building brands. Experts in distribution within the UK and European market –one stop direct to retail.

Co-founded by Shelley Smyth in January 2011, from the very beginning, it has been our mission to be a first class distributor of fragrances, cosmetics and skin care in the UK.

Why Work With Us?

Here at SAS & Company, we understand the importance of building brands. Our team of dedicated and highly skilled individuals ensure that every brand within our carefully selected and growing portfolio is nurtured to become the best it can be.

We focus on sustaining long term development within a market that we know and understand inside-out and in doing so, we’ve created something quite spectacular. From the very get-go, it’s been our mission to be a first class distributor of all things wonderful – fragrances, cosmetics, skin care and beauty accessories, some of the most important things in life (to us anyway!).

Whether you are new to the beauty industry, or like us, have already carved out a name for yourselves, we provide the expertise, knowledge and dedication to deliver a service that is second to none. Using a client focused approach; it is our aim to make your business a success and we never disappoint.

In 2011, SAS & Company was born. Co-founded by CEO Shelley Smyth, the aim was to provide clients with a range of licensing and distribution services. Whether you are looking to create and distribute a marketable beauty product, or simply distribute an existing product within the UK/European market, SAS & Company provide you with the flexibility your business needs.

In the short time that we’ve been trading, we have gained a vast clientele of coveted names such as Burberry, Atkinsons, La Perla, Alford and Hoff, Sean John, Ferrari, Kim Kardashian, I Coloniali, Rihanna, Carven, Kenneth Cole, Dennis Basso, and Valeur Absolue.

With a pristine track record in the management of Prestige, Designer and Celebrity brands, we nurture, build and develop sustainable sales to the full potential of each and every brand within our portfolio.


One year after the company was founded, SAS & Company won a FiFi Award for our work on the Justin Bieber 'Someday' fragrance launch, which was granted Best Celebrity Fragrance. We also won the Cosmopolitan award for Best Celebrity fragrance for Kim Kardashian 'Signature'.

In 2013, for the second year running, we won a FiFi award Best Celebrity fragrance for Kim Kardashian’s 'True Reflection' fragrance. In addition to this we won a VeryFirstTo award for Carven Le Parfum. We also won two awards for One Direction 'Our Moment' - Best Fragrance Launch at the Superdrug Supplier Conference and Best Selling Fragrance Ever Launch with The Perfume Shop.




2014 brought us a lot of awards. SAS & Company won Ultimate Launch at The Fragrance Foundations Awards for One Direction 'Our Moment'. We also won two awards at The Fragrance Foundation Awards for Perfume Extraordinare for Atkinsons '24 Old Bond Street' and Best Celebrity Fragrance for Rihanna 'Nude'.

In 2014, we also won Best Fragrance Launch with Jay Z 'Gold' at Superdrug and were nominated for the Best Female Fragrance Launch at COPRA.

The year after, we won the award for Ultimate Launch with Cheryl 'Stormflower' at the Fragrance Foundation Awards 2015.




SAS & Company

We pride ourselves on the quality of service and the expertise of the SAS & Company team and our clients love us for it. We ensure that there’s no favouritism and that each and every brand within our portfolio is given the due care and attention required to deliver results and realise its full potential, and that’s a promise.

We are extremely proud of the awards we have achieved so far and look forward to celebrating even more success...



For further information contact SAS & Company;

Email: info@sasandcompany.com / Tel: 01483 755 722

For further press information, please contact the SAS & Company press office;

Email: press@sasandcompany.com / Tel: 01483 755 722