Our Partners

Formed in 2011, SAS & Company has brought together a wide range of skills and expertise, along with an unquestionable passion for building brands. Experts in distribution within the UK and European market –one stop direct to retail.

Co-founded by Shelley Smyth in January 2011, from the very beginning, it has been our mission to be a first class distributor of fragrances, cosmetics and skin care in the UK.


SAS & Company undertake all media planning and buying for the SAS & Company brand portfolio in-house to ensure a a concise and all encompassing marketing strategy. This includes multi-channel advertising, bus, tube and taxi advertising as well as in-store and outdoor sampling.


To ensure success in a very competitive environment, we believe it is essential to have a thorough understanding of the business needs of all our retail partners. Of equal importance is having an in depth knowledge of their customers so that we can ensure all our brand offerings are tailored to meet the specific customer profiles of individual retailers.

The diversity of the SAS & Company product portfolio allows us to work across all UK retailer categories including Department Stores, Chains, Perfumeries and E-tailers amongst others. 


SAS & Company has its own Press Office, which manages the PR activity of a selected celebrity and designer fragrance brands including fragrances by Kim Kardashian, Carven, Harajuku Lovers, John Galliano, Rihanna, Jay Z Fragrances, Kenneth Cole, Alford & Hoff, Parfums de Marly, Paris Hilton, Sean John, Valeur Absolue, Vince Camuto, Dennis Basso,  Initio, Minnies, Little Mix and Cheryl's StormFlower.

In addition to this, SAS & Company enlist the help of specialist Public Relations agencies to work across their portfolio of brands; each of our PR agencies have extensive experience in the communications industry, working specifically with beauty and lifestyle brands and dedicating their work to getting our brands noticed. PR partners are a vital extension of SAS & Company, ensuring that their brands are kept at the forefront of consumers’ minds. In addition to securing editorial coverage for our brands, our PR partners work with us to ensure we are providing the best service possible, contributing to decisions on Sponsorship, Awards and Events.

Essence PR - Essence PR work on the media relations for SAS & Company as a brand. They also manage the PR for the Ferrari fragrance brand.

Talk PR - Talk PR work on the media relations for La Perla fragrance brand.

The Dowal Walker Agency – The Dowal Walker Agency are appointed to oversee the launch and on-going PR for the MSB UK division of SAS & Company’s luxury fragrance brand, Atkinsons.