Initio new fragrances

SAS & Company are excited to announce the release of two new fragrances from Initio

 

High Frequency and Side Effect make the Carnal Blends collection, the empire of the senses


We're really pleased to announce that StormFlower, Cheryl has been nominated for the prestigious Fragrance Foundation Award for Best New Celebrity Fragrance in conjunction with Now Magazine. The Fragrance Foundation Awards 2015 will be held on the 14th May and proudly sponsors the beauty industry's cancer charity, Look Good Feel Better. 
To support the nomination we urge fans of the fragrance to vote. Voting closes at midnight on 31st March 2015, so get clicking:http://emails.timeincuk.co.uk/JN1095-nowfragrancefoundation 
We're really pleased to announce that StormFlower, Cheryl has been nominated for the prestigious Fragrance Foundation Award for Best New Celebrity Fragrance in conjunction with Now Magazine. The Fragrance Foundation Awards 2015 will be held on the 14th May and proudly sponsors the beauty industry's cancer charity, Look Good Feel Better. 
To support the nomination we urge fans of the fragrance to vote. Voting closes at midnight on 31st March 2015, so get clicking:http://emails.timeincuk.co.uk/JN1095-nowfragrancefoundation 

Initio launches two new unisex fragrances

SAS & Company hosted a press event in Harrods for the reveal of the two next unisex carnal blends by Initio; High Frequency and Side Effect. Nadia, the owner of the brand and three members of press attended.

Black sheets were draped over the tables and the only source of lighting came from candles. This was done to create the sense of intimacy in order to portray the true meaning of the brand. Each journalist had an hour session inside the room where Nadia took them through the brand story through the use of videos. The table was set up with glass jars, which contained the juices of the fragrance and glass pipettes. Nadia went through the fragrances in turn explaining the scientific mechanisms and how each fragrance contains certain ingredients, which stimulate particular pheromones. 

The Carnal Blends collection is made up of two uncompromising fragrances, both rich in hedione (methyl dihydrojasmonate) - named from the Greek word “hedone” meaning pleasure - a floral compound to be found in the heart notes of jasmine and magnolia and that brings great airiness and light to a composition. But that’s not all it does… Studies conducted by a German research team found proof that hedione activates a region of the brain responsible for pleasure and heightened libido.

 

 

For further information contact SAS & Company;

Email: info@sasandcompany.com / Tel: 01483 755 722

For further press information, please contact the SAS & Company press office;

Email: press@sasandcompany.com / Tel: 01483 755 722

 

High Frequency

The combination of magnolia and almond, overtly so innocent yet truly sexy, takes you by surprise. Its effect is like a sound wave that starts off gently and then powers up the decibels on the skin. An overdose of hedione detonates the final explosion.

 

 

Side Effect

The tobacco/vanilla/rum/cinnamon harmony of this fragrance is spellbinding. It tantalises the most discerning senses by playing off each of its facets – leather, animal and the woody note of vanilla – one by one. Recklessly bold… and stirring. Deeply buried emotions and passions take over. The fragrance lifts the veil on the unsayable. This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left.