La Mia Perla

SAS and Company are extremely excited to announce the launch of Lia Mia Perla by La Perla into John Lewis stores

 The essence of a power only she possesses, La Perla unevils La Mia Perla scent


We're really pleased to announce that StormFlower, Cheryl has been nominated for the prestigious Fragrance Foundation Award for Best New Celebrity Fragrance in conjunction with Now Magazine. The Fragrance Foundation Awards 2015 will be held on the 14th May and proudly sponsors the beauty industry's cancer charity, Look Good Feel Better. 
To support the nomination we urge fans of the fragrance to vote. Voting closes at midnight on 31st March 2015, so get clicking:http://emails.timeincuk.co.uk/JN1095-nowfragrancefoundation 
We're really pleased to announce that StormFlower, Cheryl has been nominated for the prestigious Fragrance Foundation Award for Best New Celebrity Fragrance in conjunction with Now Magazine. The Fragrance Foundation Awards 2015 will be held on the 14th May and proudly sponsors the beauty industry's cancer charity, Look Good Feel Better. 
To support the nomination we urge fans of the fragrance to vote. Voting closes at midnight on 31st March 2015, so get clicking:http://emails.timeincuk.co.uk/JN1095-nowfragrancefoundation 

La Mia Perla: by women for women

Under the creative direction of Julia Haart, this precious scent brings to life the La Perla vision to enhance powerful yet feminine beauty, first imagined by founder Ada Masotti. Drawing a comparison between the fascinating intricacies of the female form and the mystery surrounding the gems of the deep sea, Ada chose to name her company ‘The Pearl’. Today, Haart - a woman who embodies the values of power, liberation and femininity - continues to tell Ada’s story of sensuality and elegance to empower women worldwide with the introduction of La Mia Perla.

Exuding beauty and femininity, La Mia Perla is the embodiment of a pearl both in shape and presence and is designed to be worn as a personal emblem. Just as the lustre of a pearl evokes power and intrigue, La Mia Perla tells the story of a woman who finds her own sensuality as it emerges to the surface from within. She owns it like she owns herself.

Haart’s vision of female empowerment is embodied by both Master Perfumer Honorine Blanc - who reimagined the inspirations behind La Perla to create La Mia Perla - and campaign model Annika Krijt, who personifies the powerful yet feminine La Perla woman.

The Bottle

La Mia Perla is preserved in a bottle of haute perfumery glass featuring perfectly modern forms and spherical codes to reflect the precious elixir within. Rich like a jewel emerging from the sea, the rose gold flacon with white detailing holds the scent in a suspended pearl shape, while a pearl-like cap rounds off its luxurious feel. Meanwhile, the outer packaging is developed with reflective Fresnel technology – new to the beauty industry, this continues to illustrate the spherical storytelling behind this precious scent.

 

 

La Mia Perla 30ml £39.00

La Mia Perla 50ml £60.00

La Mia Perla 100ml £90.00

 

 

 

For further information contact SAS & Company;

Email: info@sasandcompany.com / Tel: 01483 755 722

For further press information, please contact the SAS & Company press office;

Email: press@sasandcompany.com / Tel: 01483 755 722

 

La Mia Perla

A tribute to female beauty,  power and strength, La Perla introduces La Mia Perla: a new scent created by women for women. Born from a desire to express the emotional connection and personal pleasure women feel when wearing scent, La Mia Perla symbolises and celebrates a woman’s potent sensuality, found and owned by her alone. In discovering La Mia Perla – ‘my pearl’ – she becomes her truest self, unapologetically feminine yet full of strength.

 

“La Perla is synonymous with Italian artisan craft, while bringing women’s innate femininity to the forefront. Everything we create is designed to ensure women feel as beautiful as they look, and the La Mia Perla scent is an extension of that promise. This is truly a scent for women created by women, to be worn for their own pleasure - rather than for anyone else’s.” - Julia Haart, creative director

 The Fragrance

The precious La Mia Perla scent abandons the classic fragrance pyramid structure in favour of a circular, pearl-shaped composition, resulting in one rich symphony that is both infinite and unchanging.

Master Perfumer Honorine Blanc, who created the scent, adds:

“La Mia Perla exists like a pearl—smooth and luminous. From its heart is a signature of narcotic white florals that form the texture of silk-like petals. They are held in an embrace of creamy warmth—a glistening glow that builds through wear. This expression of feminine elegance is achieved with some of the highest quality ingredients. They form a scent that is soft yet lasting.”

La Mia Perla belongs to an innovative fragrance family named Solariental, defined by luminosity and creaminess. Folding together harmoniously, the notes of the scent create an olafactive portrait of movement. Hints of spicy Mandarin and White Pepper accents drive the hypnotic floral core of the scent defined by Jasmine Sambac and White Peony. Meanwhile, heavy, texturizing Orris harmonises the floral balance with elegance, as the qualities of Silky Suede and Ambrox enrich the white notes. Beneath this, Sandalwood and Muscenone bring a muskiness that lifts the compostion.