StormFlower gown as worn by Cheryl

This week saw the first unique department store installation of the stunning gown featured in the StormFlower TV and print campaign.

First exhibited at House of Fraser, Oxford Street, the elegant and structural Grecian dress was housed within a beautifully crafted bespoke box.

Fans were able to view the gown in the fragrance hall at House of Fraser, Oxford Street and this was the first of several exhibitions in key cities before Christmas. It will soon be on display in House of Fraser, Glasgow from 8th November, to tie in with the MTV EMA Awards taking place on 9th November.

The dress is worn by Cheryl in the striking advertising campaign; consisting of TV commercial and still visuals, shot by renowned British photographer, Rankin. Capitalizing on the natural elements of wind and water, StormFlower is brought to life in a beautifully ethereal fashion. Cheryl is gracefully caught within the storm and amongst falling petals, encapsulating the beauty and strength that is the essence of her debut fragrance.

StormFlower is a distinct and enticing fragrance, which has been created to capture the many facets of Cheryl’s personality. It features top notes of luscious Mandarin and Nectarine, with a vibrant floral center of delicate Freesia and Peach Blossom that delivers a scent that is modern yet truly feminine. The addition of Vanilla, White Musk and precious Sandalwood, blend for a warm and sensual base to this signature scent that is enticing and utterly captivating.

The StormFlower range; 30ml EDP, RRP £23.95, 50ml EDP RRP £29.95, 100ml EDP RRP £39.95, Luxury Body Wash RRP £14.95, Shimmering Body Lotion RRP £17.95. Gift sets now available in 30ml, 50ml, and 100ml.

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