In-Store News

Welcome to the in-store news section which will keep you up to date with the in-store activity our amazing brands have been involved in.



In-store activity includes everything from retail sites, product launches, store advertising, consumer events and more. Read our articles below to find out what we have been involved in.


Introducing Kiss by Rihanna

19 Jan 2017

The new seductive and playful fragrance for women launches in the UK January 2017 – just in time for Valentine’s Day.

Read more


SAS & Company launches new Cheryl StormFlower Platinum

22 Nov 2016

SAS & Company is pleased to announce the release of the new StormFlower Cheryl Platinum Eau de Parfum from Cheryl

Read more

hero banner

SAS & Company launches new Kenneth Cole fragrance

31 Aug 2016

SAS & Company is pleased to announce the release of the new Kenneth Cole fragrance MANKIND Hero

Read more


Atkinsons Limited Edition Fragrance and Coffret

11 Aug 2016

Atkinsons announce the launch of its second Limited Edition fragrance, in time for Christmas.

Read more


SAS & Co launches new La Perla gift sets 2016

11 Aug 2016

Internationally acclaimed as the leader in fine lingerie, La Perla's fragrance line also translates the brand exquisite levels of taste, sophistication and quality.

Read more

Little Mix Logo

Little Mix launch WISHMAKER

01 Aug 2016

SAS & Company are excited to announce the launch of WISHMAKER, the second fragrance from Little Mix.

Read more


Rihanna launches Crush by Rihanna

16 Jun 2016

Rihanna announces the debut of Crush by Rihanna, the second fragrance in her namesake RiRi collection.

Read more