The Atkinsons fragrance house heritage dates back to 1799 when it was founded by James Atkinson, perfumer to the Royal Court of England and the man with the 'marvellous perfume shop with the most terrifying bear.'
With the bear exisiting as the brand's emblem, Atkinsons is recognised as the essence of English fragrance and is ushering a new century of perfume snobbery.
The Story -The Bear Evolution
In the early Spring of 1799, James Atkinson, an enterprising young gentleman from the wilds of Cumberland, set forth by carriage for the glorious city of London. In his suit pocket were recipes for fine scents and toiletries of his own devising. Next to him sat a sizeable quantity of rose-scented bear grease balm. Next to the balm sat a growly bear. The growly bear was thoroughly devoted to James. Within mere days the utterly fantastic balm became indispensable to London's most uppity crust, who braved the bear at the door of 44 Gerrard Street ("that marvellous perfume shop with the most terrifying bear") to procure sufficient stock for the Social Season.
In 1800, James Atkinson hit upon his most startling creation to date, a fearlessly English Eau de Cologne totally different from the Italianate colognes then in vogue. It and all things Atkinsons became such a sensation with the royal ranks that when King George IV caught a whiff of it at Buckingham in 1826, he proclaimed Atkinsons the Official Perfumer to the royal Court of England on the spot. From then on the sweet smell of Atkinsons' success wafted throughout the realm, emanating most deliciously, in 1832, from its utterly fantastic new headquarters at 24 Old Bond Street.
After a most delightful hibernation, Atkinsons and its growly bear have awoken from their slumber totally refreshed and revived. Drawing on 200 years of English eccentricity, style and impeccable manners, not to mention an incomparable heritage and imperishable commitment to making the highest echelons of society as fragrant and delectable as humanly possible, they are now ready to usher in a new century of perfume snobbery.
The Emblematic Collection
Bearing the name of the historical address of the Atkinsons perfumery, the emblematic fragrance of the house, 24 Old Bond Street is an English cologne of tremendous personality. The cologne and bath collection tips its top hat to Atkinsons’ first fragrance creation, the exceedingly English Eau de Cologne of 1800. A revelation of endlessly effortless chic and classic British flair that redefines the very notion of Cologne with a glamorous twist of Brit Eccentricity.
It's most recent addition includes the Triple Extract which is the strongest, most precious, full-bodied English Cologne of 24 Old Bond Street. It is a Triple Crown fragrance of astounding perfume pedigree, so devastatingly potent that it is dispensed from a smoked glass apothecary flacon. 24 Old Bond Street Triple Extract is a triumph of English elegance and goes to prove that three times is most certainly the charm.
The Emblematic Collection;EDC 50ml £65.00, 100ml £85.00, 24 Old Bond Steet Vinegar 100ml £65.00, Perfumed Body Lotion - 200ml £34.00, Bath & Shower Essence - 200ml £29.00, Perfumed Soap - 150Gr £22.00, Scented Candle - 450Gr £56.00 Triple Extract; EDC - 50ml £85, 100ml £110.
ATKINSONS X SILKEN FAVOUR' Limited Edition
For its second Limited Edition, Atkinsons has collaborated with talented British designer Vicki Murdoch, Creative talent and Director of SILKEN FAVOURS. ATKINSONS x SILKEN FAVOURS’ Limited Edition features a whimsical bestiary illustration hand-drawn by Vicki Murdoch in British Arts & Crafts style. Inspired by the emblematic Atkinsons bear and the core ingredients of the 24 Old Bond Street English Cologne, the illustration offers a cool and fresh interpretation of the Atkinsons’ universe.
The exclusive bespoke illustrations adorns the coffret box in a playful and eccentric wallpaper while the bottle sports a silk-effect label of the same inspiration.
The final eccentricity? An exclusive SILKEN FAVOURS silk neckerchief is contained in the box while some tips to tie it are explained on the brochure. Only 1,799 bottles will be available worldwide, each one numbered; each one a unique, collectable “objet d’art”.
24 Old Bond Street Limited Edition Eau de Cologne Natural Spray 100ml.
The Contemporary Collection
Atkinsons is extraordinarily pleased to present The Contemporary Collection. A thoroughly modern haute parfumerie line of classic unconventionality, it is the sequel to 24 Old Bond Street, the emblem of the house, and the Legendary Collection, which reinvents the house's great heritage masterpieces. Very much in the avant-garde ethos of the house's founder, James Atkinson, The Contemporary Collection showcases surprisingly edgy interpretations of the most emblematic ingredients and archetypal structures in perfumery.
Consisting of four perfumes, Rose in Wonderland, Jasmine in Tangerine, Lavender on the Rocks and Posh on the Green, the collection’s scents are highly figurative, radically contemporary visions of four iconic perfume ingredients.
The Contemporary Collection; Rose in Wonderland, Jasmine in Tangerine, Lavender on the Rocks and Posh on the Green 100ml RRP £120.00.
The Legendary Collection
Spritzing one's personage with a thrilling bit of history is the very apogee of perfume snobbery. Atkinsons marvellously reinvents its heritage masterpieces in four contemporary fragrances.
The Nuptial Bouquet, Fashion Decree, The British Bouquet, The Odd Fellow's Bouquet, Amber Empire, The Excelsior Bouquet and Love in Indleness that convey the fascinating, exotic nobility of a vanished era.
The Legendary Collection;The Nuptial Bouquet, Fashion Decree, The British Bouquet, The Odd Fellow's Bouquet, Amber Empire, The Excelsior Bouquet and Love in Idleness, Californian Poppy, EDP £100.00 each.
The Oud Collection
The Atkinsons Oud Collection is the brands British interpretation of the orient's most regal secret. Oud Save the Queen is a bewitching fragrance of forbidden love. It's a spirited Scheherezade of oriental charms and ever-so-English subtlety, Oud Save the Queen is as captivating as the Hollywood enchantress who inspired its creation. Oud Save the King is a dandy concoction of oriental exoticism and proper british posh. It's as charismatic and extravagantly elegant as the glamorous Crown Prince who inspired it. A scintillating dialogue between the hieratic scents of England and the Orient, The Oud Collection is a fragrance of supreme luxury, to be worn with straight-backed posture, stiff-upper lip and a most regal jauntiness and insouciance.
Following on from Atkinsons existing Oud fragrances comes the arrival of two new eaux de parfums Her Majesty The Oud and His Majesty The Oud. The new Oud Collection, captures that idyllic chapter in time when two great civilisations, England and the Orient, were perfectly entwined. In this rich spicy-sweet evocation of oud we travel with Miss Bell as she did, on horseback through the burning deserts of Mesopotamia through scents of Osmanthus Flower & Red Fruit Jam, Turkish Rose, Saffron & Iris Oud of Assam Accord, Leather, Vanilla Absolute. The smoky power of His Majesty The Oud is every bit the bold equal of its protagonist, King Faisal I. Top notes of Lapsang Souchong Accord, and Cloves Leather dominate whilst Cedar and Sandalwood smoke against Oud Laos Essence, Styrax Vulcain and Vanilla.
The Oud Collection; Oud Save The Queen EDP 100 ml, Oud Save The King EDP 100 ml, Her Majesty The Oud EDP 100ml, His Majesty The Oud EDP 100ml £150.00 each
The Home Collection
This collection of scented candles from Atkinsons represent the scents of London's and England's most emblematic places. The Isle of Wight Bouquet, The Hyde Park Bouquet and The Mayfair Bouquet - scented candles that whisk one instantly to regency England's most romantic spots.
The Home Collection; The Isle Of Wight Bouquet, The Mayfair Bouquet and The Hyde Park Bouquet Scented Candle - 450 gr £56.00 each, Candle Holder £15.00.
The Grooming Collection
For gentlemen who want to look as nice as they smell, Atkinsons is pleased to present its new Grooming Collection. Crafted in the best British barbershop tradition, these very excellent Deluxe Shaving Cream, Pre & After-Shave Balm, and Beard & Moustache Salve are scented with bracingly aromatic 24 Old Bond Street English Cologne and packed with the most potent botanical ingredients. When combined with a simple three-step ritual, the Grooming Collection is nothing short of miraculous, elevating shaving and grooming from daily drudgery to spa-level spiffery.
The Grooming Collection; Atkinsons’ Pre & After-Shave Balm 75 ml Tube/ RRP £38.00, Atkinsons’ Beard & Moustache Salve 50 ml Jar/RRP £32.00, Atkinsons’ Deluxe Shaving Cream 200 ml Jar/RRP £46.00. Available at Selfridges.
For more information, please contact SAS & Company