SAS & Company are delighted to announce the launch of StormFlower Cheryl Platinum. 



StormFlower Cheryl Platinum follows on from StormFlower Noir, StormFlower Eau De Toilette and StormFlower Eau de Parfum which launched in 2014.

StormFlower Cheryl Platinum Eau de Parfum

Introducing the dazzling new scent StormFlower Cheryl Platinum. StormFlower Cheryl Platinum is a unique addition to Cheryl's fragrance range; a celebration of everything that is exceptional and beautiful about the StormFlower brand. Resilience, contrasted against soft and timeless beauty, elevates the appeal of this striking fragrance.

The fragrance 

Bold top notes of Bergamot and Lemon ignite in the opening moments, whilst notes of peach bring an indulgent softness. Rose intertwines with Sage and honeyed Orange Flower in a floral and powdery heart. Musks and Cedarwood evoke an enveloping base, parting with warm notes of Ambrox.

Available exclusively at Boots and from 14th September 2016. 100ml RRP £39.95, 50ml RRP £23.95



StormFlower Eau de Toilette 
SAS & Company were thrilled to have been a part of the launch of Cheryl’s debut perfume back in 2014 so without doubt are looking forward to the impending launch of her second fragrance, StormFlower Eau de Toilette which will sit beautifully alongside her signature scent.

The Fragrance

The new StormFlower Eau de Toilette by Cheryl is a light yet undeniably feminine scent, captivatingly modern, and playful with a hint of intrigue. Release the distinctive rose gold cap to free another unexpected fragrance; playful yet alluring. The bright citrus top note combining sparkling lemon and sweet, yet spicy bergamot sits astride a floral heart of rose, peony and sensual jasmine in bloom. Warm and inviting base notes of sensual sandalwood, white musk and indulgent vanilla complete this unforgettably sophisticated and enchanting StormFlower Eau de Toilette. The fragrance evokes a sense of something overwhelmingly vivacious, always joyful and ultimately inspiring. Her signature bottle is presented in the palest blush of rose gold adorned with the familiar single, perfect flower, which has flourished after the storm.

Cheryl has commented “For my next fragrance I wanted to introduce a twist on my original scent but to maintain its simplicity and beauty. I love the spring 2015 seasonal colour trends and these inspired me in the creation of my first Eau de Toilette, a perfect addition to my StormFlower range”. 

The Storm Flower range; 50ml EDT, RRP £27.00, 100 ml EDT RRP £37.00.  Available from Boots nationwide.







Tel: 01483 755 722

For further press information contact Lucy Angell





Next steps



StormFlower Noir Eau de Parfum

StormFlower by Cheryl has rapidly become a fine fragrance success story. SAS & Company are thrilled to be working on the launch of Cheryl’s third fragrance, StormFlower Noir.

The Fragrance

The new fragrance initially captures your imagination with a sparkle of lively Mandarin combined with juicy pear and a tang of rhubarb. The heart is rich with heady florals, including voluptuous tuberose, delightful orange blossom and a sprinkle of rose petals. The fragrance concludes with an irresistible brown sugar character combined with exciting musk and creamy sandalwood. The result is a fragrance which is full of glamour and opulent beauty but with the understated simplicity of Cheryl’s approach to fragrance.

In keeping with this, the fragrance was named Noir – classic, evocative and elemental. StormFlower Noir is presented in the classic softly curved bottle now dipped in matte black, transforming it to a more seductive place and evoking a more opulent mood. The familiar petals of the cap are veiled in a new classic gold colour in stunning contrast to the sophisticated darkness of the glass.

Cheryl says ‘I wanted to change the mood with my third fragrance with something a little more exciting with a sense of occasion associated with modern glamour and trend. I’ve been more adventurous with the fragrance profile as I have gained more confidence in the creative process. I met with the perfumers in Paris and we worked hard to ensure this new fragrance was both sensual and addictive.’

The StormFlower Noir range; 30ml EDP, RRP £23.95, 50ml EDP, RRP £29.95, 100ml EDP, RRP £39.95. Available nationwide.








StormFlower Eau de Parfum 

SAS & Company were thrilled to have been a part of the exclusive launch evening, which proved the perfect setting to introduce the new scent, created to capture the many facets of the platinum selling artists and fashion icon.

The Fragrance

A unique scent which features the distinct and enticing top notes of luscious Mandarin and Nectarine, Storm Flower has a vibrant floral centre of delicate Freesia and Peach Blossom that delivers a composition that is modern yet truly feminine.

The addition of Vanilla, White Musk and precious Sandalwood blend for a warm and sensual base to this signature scent that is enticing and utterly captivating. The bottle design reflects the unexpected beauty that can come from a warm, tropical storm - it is feminine, curvaceous and adorned in rose gold, evoking the feeling of beautiful warm rain on the skin whilst the sun is shining. The cap, also in rose gold, reveals perfect, delicate petals, a single, perfect flower that has flourished and thrived after the rain has gone.

Cheryl has commented; “For my debut fragrance, I wanted to achieve two goals: to create something that both looks beautiful and smells gorgeous. The development has been really intense but inspirational and I have absolutely loved being so involved in the creative process.”

The fragrance launch is supported by a stunning, visually inspiring TV commercial and dramatic campaign shots, shot by renowned British photographer, Rankin. Capitalizing on the natural elements of wind and water, StormFlower is brought to life in a beautifully ethereal fashion. Cheryl is gracefully caught within the storm and amongst falling petals which encapsulate the beauty and strength that is the essence of her debut fragrance, StormFlower.

The Storm Flower range; 30ml EDP, RRP £23.95, 50ml EDP RRP £29.95, 100ml EDP RRP £39.95, Luxury Body Wash RRP £14.95, Shimmering Body Lotion RRP £17.95. Available from Superdrug and The Perfume Shop nationwide.