HLF logo2

SAS & Company is pleased to introduce Harajuku Lovers and the POP ELECTRIC collection, manufactured by GS Fragrance Group.

Following in the style of Gwen Stefani and her famous 'Harajuku Lovers', the fragrances in the POP ELECTRIC collection are inspired by modern street murals and sculpture, following a pop-art theme.

HARAJUKU LOVERS - POP ELECTRIC FRAGRANCE

This is not just a fragrance, this is pop art!

First introduced in 2005, the re-launched Harajuku Lovers POP ELECTRIC collection is presented in unique eye-catching packaging, with the illusion of being formed in simple vinyl, dipped in molten, lustrous colour chrome, then frozen in time as the metal drips over the doll’s body.

CEO of GS Fragrance Group, the manufacturers of Gwen Stefani’s fragrances commented: "It was a real pleasure working with Gwen to bring the new collection of fragrances to life. It was a fun challenge executing her creative vision for the dolls and making it a reality. The final products are beautiful pieces of art that hold amazing fragrances that we are all very proud of and excited to share with the world!"

Developed by Givaudan, these five new scents take a different turn from Gwen Stefani’s past fragrances, further emphasising the unique evolution through which these dolls have undergone. Each fragrance represents the next stage in each Harajuku girl’s existence, paying tribute to her distinctive personalities and personal growth. The original fragrance packaging has been re-imagined and born into something truly original, whilst still keeping the five distinct personalities of the Harajuku dolls.

Speaking on the brand, Gwen Stefani commented: "Harajuku Lovers Fragrances are something I’m really proud of, we have put so much energy and love into not just the creation of the fragrance but into making the bottles like collectable pop art."

LOVE: A mouthwatering fruity floral, featuring juicy apple, dewy pear, surrounded by jasmine, cashmere woods and creamy musks.

LIL’ ANGEL: Irresistibly addictive, this fragrance features juicy berries blended with candied violet and sugared rose, laced with a lollipop accord and rich amber.

G: A creamy modern gourmand featuring a delectable whipped coconut accord, enveloped in soft florals and musky woods.

MUSIC: This vibrant fragrance opens with crisp apples and crushed berries and unfolds into a water floral and wrapped in sensual amberwood and luminous musks.

BABY: Soft and comforting, this sophisticated powdery fragrance features a baby soft musk accord which blends with delicate florals and ‘nuzzly’ vanilla.

Next steps

                                 

     

The Harajuku Lovers POP ELECTRIC collection

Available at Debenhams stores and Debenhams.com

RRP £14.95 (15ml Eau de Parfum), RRP £24.95 (30ml Eau de Parfum) and £34.95 (50ml Eau de Parfum).

For further press and stockist information, please contact the SAS & Company Press Office:

Email: press@sasandcompany.com

Tel: 01483 755 772