After its launch in August 2013 in Harrods and subsequently nationwide, the award winning* One Direction ‘OUR MOMENT’ scent became the fastest selling fragrance of the year. In 2014 their second and third fragrances 'THAT MOMENT' and 'YOU & I' launched.
Due to the incredible response from their line of best selling fragrances, One Direction have launched 'Between Us' for 2015.
BETWEEN US - THE FRAGRANCE
Between Us opens like a colourful and sparkling fruit cocktail with juicy mandarin and apricot nectar to energize and invigorate. The floral heart of the fragrance opens full of solar jasmine flowers and freesia while gardenia petals bring delicate intrigue. Patchouli brings mystery and sensuality while vanilla and golden amber indulge you in a seductive blend of candied sugar, revealing an outstanding fragrance.
Mandarin Essence, Italian Orpur Nutmeg Essence and Indonesia Apricot Flesh make up the top notes whilst Freesia, Gardenia and Solar Jasmine Accord dominate the mid notes. Patchouli Essence from Indonesia, Vanilla Essence from Madagascar and Golden Amber Accord linger in the dry down.
Sonia Constant, the perfumer, commented: “As this is the band’s fourth fragrance, we wanted to make sure that the scent reflects their growth over the last year – it’s a sophisticated blend of delicate fruit and sensual flowers with subtle spicy undertones, giving it a really grown-up feel.”
The bottle has a sleek and sophisticated design, with a minimalist shape finished off with a premium elegant ribbon detailing the One Direction logo.
The bottle designer said, “For the new fragrance, we wanted to create a more premium shape, with elegant detail. As One Direction fans are growing up to become young, modern women, we wanted to bring the design in line with this.
BETWEEN US Eau de Parfum is available in: 30ml £21, 50ml £29, 100ml £39, Shower Gel 150ml £12, Body Lotion 150ml £14.
Available from all leading retailers nationwide on 5th August.
OUR MOMENT - THE FRAGRANCE
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin.
*AWARDS TO DATE INCLUDE: Pure Beauty Magazine: Gold Award for Best New Female Fragrance, Superdrug: Best New Female Fragrance, Perfume Shop: Gold Award for Best Selling Perfume Ever.
“This is a great achievement for the new fragrance and we are very proud of these awards and success the fragrance has achieved within the UK market since its launch with SAS & Company. OUR MOMENT has quickly become a global phenomenon in the world of fragrance and awards such as these help to cement Eden Parfums’ progression for the scent with its global partners,” explains CEO Nayan Thakrar of Eden Parfums.
CEO Shelley Smyth, SAS & Company Limited (UK distributor of Our Moment), comments: “We are delighted to have been part of this journey. It has been really great to see how passionate the guys have been about the development of their first fragrance ‘Our Moment".
OUR MOMENT Eau de Parfum is available in: 30ml £21, 50ml £29, 100ml £39, Shower Gel 150ml £12, Body Lotion 150ml £14. OUR MOMENT is now available to purchase in-store and online nationwide.
THAT MOMENT - THE FRAGRANCE
THAT MOMENT is a distinct and mature scent that blends green apple and cucumber for a fresh and fruity aroma whilst the addition of peony, violet and a hint of cedarwood offers all the excitement of new beginnings.
Each beautifully ornate pink glass bottle is complimented with a stunning 'glass diamond' cap, housed in a silver crown adding a magnificent and regal touch – designed to complement the uplifting and refreshing tones of the fragrance.
Niall Horan comments: “The response to Our Moment was amazing! We are so pleased that so many of our fans liked it so much. Some people have already been asking ”what’s next”, so we’ve created a new version of Our Moment that takes some of the original notes, and combines them with new scents such as refreshing cucumber, green apple and violet. We hope you like it as much as we do”.
THAT MOMENT Eau de Parfum is available in: 30ml £21, 50ml £29, 100ml £39, Shower Gel 150ml £12, Body Lotion 150ml £14. THAT MOMENT is now available to purchase in-store and online at Boots.
YOU & I - THE FRAGRANCE
The fragrance is made up of splashes of fresh fruit and seasonal flowers, infused with an undertone of musk. Bright splashes of mango and refreshing grapefruit are combined with a heart of creamy osmanthus, exotic orchid and soft peony to offer a romantic signature that captures the peak of nature in bloom. Background notes of musk, indulgent praline and sandalwood blend to wrap the fragrance in smooth, seamless harmony.
Richard Herpin, perfumer, commented: “The scent embodies that unique time between spring and summer when nature is in full bloom; when everything is at its peak. Juicy fruits and gourmand notes are paired with fresh florals in a way that is perfectly balanced, achieving a harmony much like the charismatic dynamic of One Direction."
The new design features a striking angled glass bottle with a clear lilac overlay, outlined with an opulent gold line, giving the impression of a bottle within a bottle. The elongated cap echoes the bottle shape with a harmonizing lilac opaque covering. The ornate shape is complimented by the lilac coloured fragrance, and finished off with a detachable charm.
The precious golden charm, which can be worn separately, is lined with glittering ornaments and signed on one side with: ‘ONE DIRECTION’. The exclusive charm adds a chic touch to the bottle and gift to fans.
The box showcases two images of each band member separated by a web of converging golden lines framing the name of the fragrance: ‘You & I’. Strong monochrome images of each of the guys are shadowed by softer pictures, revealing a more intimate portrait of each.
Chad Lavigne, bottle designer, commented: “After watching the guys transition over the past two years, I was slightly obsessed with finding a new balance in the next bottle design; something that had a more avant-garde voice while still holding onto the energy that the guys deliver in everything they do… The graphic illustration of the “bottle within bottle” felt incredibly unique and personal while the form of the bottle and cap felt quite precious.”
YOU & I Eau de Parfum is available in: 30ml £21, 50ml £29, 100ml £39, Shower Gel 150ml £12, Body Lotion 150ml £14. YOU & I is now available to purchase in-store and online nationwide.
For further press information contact Harriet Bowden:
Tel: 01483 755 772