Valeur absolue logo

Fragrance Distributor SAS & Company has signed a contract with a new and innovative fragrance brand, Valeur Absolue, to distribute this unique range of perfumes in the UK.

Valeur Absolue is a niche brand that offers a new meaning to wearing perfume, by cleverly combining the pleasure of wearing it with the beneficial effects of natural active ingredients, which will enhance the essential emotions of well-being for the woman who wears it.

SAS & COMPANY SELECTED AS THE DISTRIBUTOR FOR NEW BRAND VALEUR ABSOLUE PARFUMS

SAS & Company has signed a contract with a new and innovative fragrance brand, Valeur Absolue, to distribute this unique range of perfumes in the UK.

Valeur Absolue is a niche brand that offers a new meaning to wearing perfume, by cleverly combining the pleasure of wearing it with the beneficial effects of natural active ingredients, which will enhance the essential emotions of well-being for the woman who wears it.

Valeur Absolue fragrances are beautifully constructed perfumes, made from the highest quality ingredients.  What makes them unique is the addition of essential oils, a beta-endorphin booster and oligo-elements.   

With a range of five fine and distinctive fragrances (Sérènitude, Joie-Eclat, Confiance, Harmonie, Sensualite), Valeur Absolue represents an entirely fresh and original style of fragrance, with a unique visible aspect to communicate the specifics of each fragrance, thus making the invisible visible in an ingenious way  – in Serenitude you will see, amazonite, the symbol of happiness; in Joie-Eclat, encapsulated diamond powder, the symbol of sparkle, in Confiance orange carnelian offering the visible sign of warmth and positivity; in Harmonie, you will see amethyst, the symbol of harmony; and in Sensualité, mother-of-pearl, the symbol of love and femininity.

SAS & Company celebrated the launch of Valeur Absolue into selected House of Fraser stores nationwide in June 2014. The range is now available in the following selected stores, as well as online: House of Fraser Oxford Street, Birmingham, Meadowhall, Manchester, Glasgow, Lakeside and City. R.R.P. Eau De Parfum 45ml, £59.00. 90ml, £79.00.

Valeur Absolue belongs to the privately owned company Valeur Absolue Group (www.groupe-valeurabsolue.com) whose specific mission is to transform untapped potential in beauty brands into added value and long-term growth - a mission that also ultimately redefines value.

The Valeur Absolue fragrances will undoubtedly have enormous appeal in the UK marketplace, as they signify an exceptionally innovative and very distinctive approach to fragrance.

Sérénitude

This exquisitely soft, light perfume has rose at its heart, balanced perfectly with creamy sandalwood. The freshness of cardamom and pink berry contrasts with the warmth of nutmeg from the Philippines, whilst coriander blends its floral tones with patchouli from Indonesia.Sérènitude is a well-being elixir thanks to the addition of essential oils of sandalwood from Australia and patchouli from Indonesia, minerals of manganese and potassium and a natural extract of Immortelle, which stimulates the release of beta-endorphins. Semi-precious Amazonite stones provide the visible sign of the soothing richness of this perfume.

 

Joie- Eclat

A sparkling perfume, with an uplifting composition combining the freshness of pink grapefruit and green cardamom. Fine vetiver and musk give a remarkable trail to this perfume, so the perfume lingers beautifully all day long. An elixir of well-being with the addition of essential oils of grapefruit and vetiver, magnesium and potassium minerals and natural extract of Immortelle, which stimulates the release of beta-endorphins. Encapsulated diamond powder, symbol of sparkle, provides the visible sign of the brilliant richness of this perfume.

 

Confiance

A perfume with an intense and reassuring trail, Confiance has oriental tones, inspired by the warm, soothing and enveloping elements of Bourbon vanilla pod. Clove and cinnamon blend delicately with the sweetness of candied peach and the warmth of amber, creating a delicious armour of soothing gentleness. This well-being elixir contains natural vanilla, known for its beneficial properties, calcium and potassium minerals, as well as natural extract of Immortelle, which stimulates the release of beta-endorphins. Semi-precious carnelian stones offer the visible sign of the warm, positive aura of this perfume.

 

Harmonie

A soothing, enveloping perfume with a composition based around white musk. Calming notes of néroli bigarade and Earl Grey tea blend harmoniously with the softness of woody notes and the fullness of vanilla. An elixir of well-being with the addition of essential oils of orange flower and bergamot, manganese and potassium minerals and natural extract of the Immortelle flower, which stimulates the release of beta-endorphins. Semi-precious amethyst stones, the symbol of harmony, provide the visible sign of the soothing richness of this perfume.

 

Sensualité

A delightfully bright perfume, created around the femininity of Rose de Mai and the exotic sensuality of white flowers. Soft tones of cedarwood are combined with a mysterious blend of amber and musk. An elixir of well-being with the addition of essential oils of Rose de Mai and jasmine, calcium and potassium minerals and natural extract of Immortelle, which stimulates the release of beta-endorphins. Mother-of-pearl, the symbol of femininity, provides the visible sign of the sensual richness of this perfume.